fresh car

Tata s Zica car gets a fresh name: Tiago – Feb

Tata’s Zica car gets a fresh name: Tiago

Tata Motors ( TTM ) announced Monday it renamed its fresh hatchback car Tiago after executives determined they didn’t want the former name — Zica — to remind buyers about the Zika virus.

The Indian car company had to scramble to rename the car ahead of its launch. It held an online competition asking people to suggest names. It received over 37,000 suggestions, but shortlisted just three: Tiago, Civet and Adore.

“Tiago” is a masculine name with Portuguese origins. It translates to James in English.

The World Health Organization announced earlier this year that the Zika virus was a “public health emergency of international concern” because it has been linked to severe birth abnormalities. The mosquito-borne virus has spread to dozens of countries and territories in the Americas.

India, which is home to 1.Three billion people, is particularly susceptible to mosquito-borne illnesses. Dengue fever, a close relative of Zika, is common in the country.

In the past, automakers have periodically chosen names for cars that did not translate well across languages and cultures. The most infamous example is Chevrolet’s Nova, because in Spanish, “no-va” means “won’t go.” Despite the name, the car sold relatively well in Latin America.

Tata, the proprietor of Jaguar Land Rover, had already publicized and promoted the name Zica before determining to switch gears.

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